AdPro
was originally designed in 1992 for the Daily Pennsylvanian. Because we
have designed AdPro to be extremely simple to use, fast, and virtually
bulletproof, it is an ideal system for newspapers with high staff
turnover.
AdPro
is now
used all across the country to track ads for dailies, weeklies, online
publications, magazines, yearbooks, phonebooks, shopping guides, outdoor media, and even TV and radio stations.
You can choose to have AdPro installed on one of your servers, or have us host your AdPro database for you. Below are some of the powerful features AdPro can offer your
publication.
Customer
Entry Screen
To see a
larger image, click here.
Consolidate
Display and Classified Account Data
AdPro eliminates double-entry of clients because it shares customer
data across your organization. You update data only once, without
changing the information you don’t have permission to access.
This allows you to market multiple products such as web, inserts,
display ads, and classified ads to the same customer at the same time.
Display/Retail
Ad Management
Schedule ads, check past activity, enter payments, change ad sizes, and
add more run dates on the fly. Use real-time reports to show revenue
and space usage for future issues. AdPro’s powerful
ad-tracking
flow means better intra-office communication and fewer mistakes.
Display
Ad Entry Screen
To see a
larger image, click here.
Classified
Ad Management
AdPro uses the same interface and reports for classified ads as display
ads. Choose from a wide variety of formatting options for your
classifieds. Use the onscreen spell checker and proofing report to make
sure all classifieds contain correct and proper information.
Move
Classified Ad-Taking to the Web
AdPro allows customers to place classified ads online. Let customers
place their own ads (for print and online), view their ads in real
time, and upsell themselves 24/7. The customer information, classified
ad, and payment information fully integrates with your AdPro database
so you don’t have to duplicate any of that work. Not only
will
you save money in personnel costs, but you also won’t have to
pay
a percentage of each transaction to a third-party classified company.
Full
Accounts Receivable
Take control of your receivables. AdPro provides an A/R Aging report, a
Collections report, credit limits, finance charges, and a powerful
ads-on-hold feature to help you keep your receivables low.
Sales
Calling, Credit Calling, and Sales Management (CRM)
Give your sales reps and credit reps the
tools
they need to be successful. Your reps will use AdPro to schedule calls
and follow-up actions, as well as enter notes for each call. New reps
will benefit from the call histories entered by former reps. Keep tabs
on your reps’ calls by using AdPro’s management
reports. You can also email PDFs of invoices or statements to
customers, or send bulk email campaigns to customers and prospects.
AdPro Works
With External GL Systems
Newspapers have used AdPro in
conjunction with
QuickBooks, Great Plains, Peachtree, and other systems. If you are a student
newspaper AdPro can work with your university's internal general ledger
system.
AdPro
Integrates Smoothly With Dummying Software
Automatically flow your ads into the design program of your choice. You
can export directly to QuarkXPress 6.5 or InDesign CS2. For greater
layout control and speed, you can export to AdForce and ClassForce
dummying programs.
AdPro
is Built to Handle Staff Turnover
New staff members are central to the
design of
AdPro. For
student newspapers especially, incorporating new people is an ongoing
concern because students work at college newspapers for just a few
years.
So we’ve made AdPro extremely simple to use. The flow of
steps
for entering ads is clear, and usually takes less than ten minutes to
learn.
Total
Control
With AdPro, you control what your staff sees in the system. AdPro has a
fine-tuned set of permissions so users can see and do only what they
should.
A Full
Line of Reports
Marketing, analysis, and projections have never been easier.
AdPro’s powerful reports allow you to target customers by
industry, zip codes, who runs the most inches, who spent the most,
customer type, what a customer has scheduled, and many more variables.
You can also compare a customer’s current-year activity with
previous years.
Summary
Statistics Report
To see a
larger image, click here.
Rates,
Commissions, and Contracts
AdPro comes equipped with a powerful rate and commission calculator. If
you can come up with a rate, AdPro can probably calculate it. That
means you don’t have to worry about ads getting priced
incorrectly or your reps being compensated wrong. AdPro also allows
your rates to be used toward volume contracts, bulk contracts, or
earned rates, for whatever time period you need. Every statement shows
your customers the contract status so they always know how close they
are to fulfilling their contracts.
Commission Report
You'll no longer need to spend hours calculating commissions by hand.
Enter a date range and click a button. You'll know exactly what you owe
your reps in seconds.
Speed
and Security
AdPro runs on an Oracle database. That means it runs fast and secure,
no matter how many users are logged in, even at deadline and when
printing statements. Also, AdPro is written in Java, which is more
secure than other programming languages, according to a report
in Software Development Times.
Runs on
Multiple Platforms and Operating Systems
Are you using Macs? PCs? No problem. Our license agreement allows you
to install AdPro on Macs, PCs, or both. And you can move your licenses
across platforms if you switch hardware. Your AdPro database can run on
Mac servers, Linux servers, or Windows servers.
Remote
Access to Your Database
Use AdPro from anywhere you have an Internet connection. Put your
nerves at ease when you are home at night, or at a conference, and
wondering whether something got done back at the office.
Scalability:
One to hundreds of Concurrent Users
AdPro can handle the demands of your network regardless of size. AdPro
comes in two versions. The standard version allows hundreds of
concurrent users. The Internet-hosted version is better suited for one
to 15 users.
Our
Customer Support Promise
Nobody will give you better customer
support
than we will. Period. And you won’t get stuck in a phone tree
when you call us. We are happy to give you names of AdPro customers so
you can ask them about our unmatched level of service.
What our Annual Support Covers
We offer a comprehensive annual support
agreement that includes training, technical support, and all upgrades
during that year. The support and upgrade policy covers all the
software you license from us on your agreement, including third-party
software. We cover the Oracle database, AdPro on the desktop computers,
assistance with the backup and firewall on the servers (for Mac and
Linux servers), and also ClassForce,
AdForce,
XTags and support to
either Quark XPress or InDesign, as they relate to AdPro. Although
annual support is optional, 100 percent of our customers pay for annual
support because they find it so valuable.
Free User-Group
Meetings
We offer user-group meetings twice a
year in
conjunction with major conferences to get your input and share
information about upcoming features. The meetings are free for all
supported customers and provide an excellent way to meet other users
from around the country who may confront similar issues.
Additional
Resources
The Eclipse website has a Customer
Resources
page with a wealth of useful information, such as: frequently asked
questions, alerts, work in progress, documentation, and more. We also
provide an email list, periodic newsletters, and surveys to communicate
frequently with our customers.
For more information or to schedule a demo, please contact us via email
at
sales at eclipseservices dot com, or by phone at 610-352-6800. Thank
you! |
